Case studies

We run annual culture and employee surveys to safeguard staff wellbeing, with reporting all the way down to department level.

Actual social media exposure linked to survey data

Rather than asking people what they remember seeing, we collect what they were actually exposed to on TikTok and Instagram. That covers both paid advertising and the far more common cases where a logo or a brand name simply turns up in the content.

Automated reporting for a government agency

A government agency whose divisions work in radically different ways needed employee reports tailored to each unit. We built a report generator that produces the entire package automatically.

B2B brand tracker and conversion funnel for a fintech

Finance

For a Norwegian fintech we measure brand and conversion twice a year in a B2B web survey, benchmarked against every major bank in the country.

Public trust in water and wastewater services

A population study of trust in drinking water and wastewater, broken down by district, for a public body with a critical public mandate.

Assessing a move to new premises

Ahead of a planned relocation we mapped what argues for and against the new premises, and which practical snags the move would create for staff.

Brand measurement and distinctive assets for an optician chain

We measured awareness and position in the optician market, and reviewed which visual brand assets the chain is actually recognised by.

Survey design and data collection for a non-profit

2025

The organisation analyses and reports on its own. Our role was to design the survey and make sure the data collection was handled properly, on a subject that demands care.

Retail Loyalty & Sales Dashboard

We helped a nationwide retail chain bring together sales, loyalty and campaign data in one Fabric and Power BI solution. Role-based dashboards for stores, regions and HQ created a single source of truth, clearer KPIs and faster decision-making.

DIY Brand Tracker

For a major player in home improvement we ran an ongoing brand tracker with brand funnel, NPS and category entry points. The analysis provided a clear baseline, competitive picture and a concrete action plan to strengthen position and preference.

Nordic Brand Equity Study

Tech

We conducted a Nordic brand equity study for a consumer electronics brand. With brand funnel, NPS and driver analysis across markets, the client gained a common framework for prioritizing communication and portfolio decisions.

B2B Member Value Tracker

We developed a B2B tracker for a national industry organisation in technology. Phone interviews and web surveys measured awareness, relevance and expectations, and we delivered a management dashboard for member value and churn risk.

PR & Channel Trust Study

For a communications and PR agency we ran a national survey on trust in channels, senders and earned vs. paid media. The insights were used for press releases, case stories and positioning of the agency's services.

Membership Satisfaction & Loyalty Study

Customer

We measured member experience and loyalty for a larger membership and interest organisation. Segmented results on services, value and expectations guided the prioritisation of offerings and communication.

Tourism Brand & Awareness Study

For a cultural and tourist attraction we conducted a brand and awareness study among the general population. We measured associations, intention to visit and willingness to pay, and recommended positioning and target group priorities.

Shared Office Concept Test

We tested a new local office and coworking concept for a real estate company. A concept test with needs, price elasticity and segmentation gave a clear picture of demand, willingness to pay and optimal location choices.

Retail Campaign Effect Testing

For several chains in grocery and retail we carried out pre- and post-tests of campaigns. We measured attention, message understanding, brand fit and purchase intent, and built benchmarks that show what actually drives sales and brand effects.

Living Conditions Index

For a regional public authority we developed a living conditions survey covering satisfaction, services, mobility and health. A composite index and vulnerability analysis helped identify priority groups and areas for policy-making.

Animal Welfare Attitudes Study

We ran national attitude surveys on animal welfare standards for a non-profit organisation. Segmentation of support and opposition gave clear messages, measures and alliance opportunities for advocacy work.

Child Protection Awareness & Barriers Study

For a foundation working with children's rights we measured awareness, knowledge and barriers to action in the population. The insights were used to sharpen campaigns, language and target groups to increase engagement and donations.

Consumer Experience Mapping

Customer

We mapped consumer experiences and pain points across several markets for a national consumer organisation. The results became an evidence base for communication, advice and dialogue with authorities and industry.

B2B Indoor Climate Tracker

For a ventilation and indoor climate supplier we developed a Nordic tracker on perceived indoor climate, productivity and responsibility. Dashboards and reports gave a strong foundation for sales arguments and PR.

Museum Audience Segmentation

We segmented audiences for a cultural institution based on motivation, barriers and desired experience. Personas and segment strategy gave direction for membership, programming and communication.

Insurance Risk Perception Study

Finance

For an insurance company we surveyed the population on risk perception, category drivers and brand insight. We identified conversion barriers and target group measures that support growth ambitions.

Future Banking & Savings Insights

Finance

We helped a financial services provider with studies on mutual fund savings, behaviours and expectations for the bank of the future. Segmentation and adoption curves provided input to product development and digital strategy.

Employer Brand & Talent Tracker

Tech

For an international company in technology and digital marketplaces we developed an employer brand and talent tracker. We measured awareness, preference and drivers in priority target groups and delivered insights that strengthened recruitment and EVP.

Shopper Insights FMCG

We have conducted ongoing shopper studies for a global player in digital and physical retail. Insights on needs, search, channels and moments of purchase were used for channel prioritisation, category development and sales planning.

Beverage Pack Design Test

For a beverage brand we tested a new packaging design. We measured shelf standout, liking and purchase probability versus competitors and gave recommendations for final design and launch strategy.

Home Improvement Tracker

We have developed syndicated trackers on renovation and interiors for companies in the building materials and paint sectors. Quarterly measurements of activity, budgets and brand choice provide trend insight, PR stories and decision support.

Insulation Market Potential Modelling

For a supplier in construction and insulation we combined survey data, GIS and public registers to model market potential. We identified geographic clusters with high probability of need and delivered prospect lists and prioritisation logic.

Housing Market Preferences Study

We ran consumer studies on housing preferences and rental markets in several countries for a real estate company. Segments and location insights supported better decisions on product, pricing and communication.

Post-Purchase Satisfaction & Loyalty

Customer

For retail and healthcare providers we have implemented post-purchase and post-treatment satisfaction surveys. Driver analyses and priority matrices turned feedback into concrete service improvements and increased loyalty.

Future Living Tracker

We have built syndicated studies on future living, focusing on style, colours, function and smart home solutions. Segmented user profiles give suppliers and developers a common language for product and concept development.

Blind Taste Tests

For a food and beverage company we carried out blind taste tests with preference measurement across target groups. The analysis identified a clear winner profile and gave robust recommendations for launch and assortment.

Radio Advertising Pre-Test

We have pretested radio commercials for media houses and advertisers using panel exposure. Measurements of attention, brand attribution and message take-out guided recommendations on version, length and pressure.

International Sustainability Barometer

For a large FMCG company we developed an international sustainability barometer measuring attitudes, the gap between intention and behaviour, and brand perception. Indices and segments guide product development, communication and partnerships.

Society Values Monitor

We have contributed to broad societal surveys on values, trust, polarisation and politics. We have worked on module design, weighting and trend analysis to create robust time series for media, authorities and organisations.

AI Usage & Competence Study

Tech

For a knowledge-focused organisation we mapped AI usage in the population at work, in studies and in private life. We identified competence levels, barriers and risk perceptions as a basis for guidance, regulation and training.