Hard facts | Easy decisions
We build the evidence you can actually decide from. Surveys, analysis and dashboards from a senior specialist who stays with the project throughout.
- years in market insight
- 15+
- documented case studies
- 38
- industries
- 6
- and international
- Nordic
Our services
Surveys
We design and run tailored surveys that capture the insights you actually need, from customer satisfaction to brand tracking and market exploration. Every questionnaire is built to deliver clear, actionable data.
Analysis
Turn complex data into clarity. We translate survey results, CRM data, and performance metrics into stories that highlight what drives your business, and what holds it back. All presented visually and in plain language.
Consulting
Get hands-on support from experienced analysts who understand both the data and the decisions it needs to inform. Whether it's strategy sessions, dashboard setup, or deeper market insight, we help you turn information into advantage.
Selected case studies
Three projects that show how we work: workplace wellbeing you can actually manage by, technology that makes new measurement possible, and automation that makes large deliveries feasible.
Culture analysis and employee surveys
We run annual culture and employee surveys to safeguard staff wellbeing, with reporting all the way down to department level.
Read the full case →Actual social media exposure linked to survey data
Rather than asking people what they remember seeing, we collect what they were actually exposed to on TikTok and Instagram. That covers both paid advertising and the far more common cases where a logo or a brand name simply turns up in the content.
Read the full case →Automated reporting for a government agency
A government agency whose divisions work in radically different ways needed employee reports tailored to each unit. We built a report generator that produces the entire package automatically.
Read the full case →Project experience
Across fifteen years at Opinion, Prognosesenteret, Annalect, Ipsos, Respons Analyse and Oculos, Erik Horgmo has led insight projects for organisations including these.
- Telenor
- DNB
- Orkla
- IKEA
- Coop
- McDonald's
- REMA 1000
- Adevinta
- If
- Vipps
- OBOS
- Ekornes
- Forbrukerrådet
About DataNordics
I have worked in market insight for fifteen years, from Opinion and Prognosesenteret to Annalect, Ipsos, Respons Analyse and Oculos. DataNordics is where I carry all of that forward: you get one senior specialist who follows the project from the first question to the final presentation, not a large team where the project changes hands along the way. Where a project needs more capacity or specialist expertise, I hand pick the best people from my own network.
I go deep into the problem, and I like the projects that are a little more demanding, where the data is messy, where the method has to survive close scrutiny, or where new technology makes it possible to measure something that previously could not be measured. As a client you can expect honest feedback and a genuine sparring partner along the way.
Outside work I let nature teach me new things. Read more about that here (in Norwegian)
Get in touch
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